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Our Mission
Tackle Suicide existsto protect and strengthen the mental health, wellbeing, and lives of currentand former rugby and contact-sport athletes. This includes preventing crisis, self-harm, and suicide by strengthening support long before players reach breakingpoint.
We amplify lived experiences, provide trusted resources and pathways to support, and help people feel seen, connected, hopeful, andable to get and stay well. Through this independent work, we aim to shapebroader conversations and improve athlete wellbeing in communitieseverywhere.
Tackle Suicide
Founder and CEO
Paul Pook
Paul Pook is a former professional rugby player and renowned high-performance coach with over 25 years’ experience working across Olympic,World, and European sport.
His career includes Grand Slam success as Ireland’s National Fitness Coach, multiple Olympic gold medals as Athletic Performance Coach to elite cyclists and snowboarders, and authorship of the best-selling book Complete Conditioning for Rugby. Paul’s expertise spans independent performanceauditing, including work with the Irish and English Rugby Unions, consultation projects with the Australian Institute of Sport, and global keynote speaking onperformance and athlete welfare.
But there are two sides to Paul’s story.
Alongside his professional success, Paul endured a 20-year battle with depression and suicidal thoughts. His experiences were publicly documented by The Guardian and BBC Sport in November 2022, when he was diagnosed with a rugby-related traumatic brain injury and described himself as a “functioning suicidalist.” His story has since been featured in the Irish Sunday Independent and in a December 2025 feature by David Walsh in The SundayTimes.
Paul has also appeared on BBC TV News and BBC Sport as partof the Rugby Against Suicide campaign, using his platform to raise awareness ofmental health challenges and suicide risk among current and former players.
Paul’s career journey has at times been interrupted by hismental ill health. Now in a strong and stable place, he is leveraging both his lived experience and professional expertise to lead Tackle Suicide, a global hub for player welfare and research projects focused on improving mental health outcomes and preventing suicide across the rugby community.
Tackle Suicide CIC Co-Leads
















